Follow Us:

Computers and Internet Article

Search Articles

Top Mobile Marketing Methods

TrafficSwarm member since July 2012

Mobile marketing can be classified into two types based on the technology involved. The second type refers to marketing on a mobile phone like cell phone. Since the onset of millennium, mobile marketing though cell phone has become very popular. Short message service popularly known as SMS has made marketing by this method a lot easier.

Marketing industry recognized the potential of mobile marketing and utilized it to the full extent. The mobile service providers coded guidelines and laws. The Mobile Marketing Association and Interactive Advertising Bureau also have laid down guidelines for the proper functioning of mobile marketing.

Now SMS has become the most famous part of mobile marketing. Now mobile short codes are looked upon as mobile domain name, by many of the brands around the world, when the customers message the brand at any occasion.

In America, the first SMS short code campaign was started in 2002. SMS containing short codes are easier to send a message with complete information. Like opt-in emails, customers have to opt for SMSes. When the customer wishes to terminate receiving messages, they have to send STOP word by SMS. Other than this, other services provided are mobile games, mobile tones etc., which are used for promotional purposes.

Marketing Strategies

When designing a marketing plan, first a marketing strategy is taken into consideration. Usually a strategy consists of well-sketched tactics. A reasonable marketing strategy should not only facilitate marketing goals, but also the action sequence of a campaign.

When making a marketing plan depending on some particular strategies known as mix strategies are used. There are different types of marketing strategies based on some criteria.  Challenger, Leader and Follower are types of market dominance strategies.

Market dominance strategies are used to dominate the market. Cost leadership, Market segmentation and Product differentiation are types of porter generic strategies. Porter generic strategies are built on strategic strength or competing abilities and strategic scope or market penetration.

Innovation strategies are meant to trigger the rate of product development and model innovation. Growth strategies facilitate the growth of the organization. Marketing warfare strategies are conjunction of marketing strategies and military strategies.

A marketing strategy or a mix of them is chosen only after thorough market research.

The method of sending SMS advertisement to mobile phone users based on their geographical location is known as Location based service. Mobile marketing follows a very safe marketing strategy, as it is customer opted. The short message sent through this method is known as mobile originated or MO message.

If the advertisement is done through a call, the call is known as mobile terminated or MT message.
One of the most effective types of mobile marketing is SMS or text messaging. SMS messaging is effective for many reasons: 1) You're able to offer incentives (discounts, coupons, etc.) to entice folks to visit your business, 2) It's relatively inexpensive, 3) More and more people are using their phones more than their computers, 4) It's permission based marketing and if your message is strong, your customers might just appreciate the texts.

It is estimated that over 90% of text messages are read. You are rewarding those who text with a discount. This win win situation means happy customers (for getting the discount) and a happy business owner (you) by building your customer list.

More Articles in Computers and Internet