Follow Us:

Business and Marketing Article

Search Articles

Change your mind – Change your world.

TrafficSwarm member since April 2014


Change your mind – Change your world.

 Familiar with the old cliché’ “If you Keep on doing what you’ve always done, you will keep on getting what you’ve always gotten.”

It is so true when you evaluate the content. By nature we are creatures of habit and we become very comfortable with the status quo, called the Comfort Zone.

From much research on the subject, it has become obvious that the hardest thing to do as a human being is to change. The key reason is a term called homeostasis.The dictionary defines homeostasis as the tendency of a system, especially the physiological system of higher animals, to maintain internal stability, owing to the coordinated response of its parts to any situation or stimulus that would tend to disturb its normal condition or function.

In other words, humans don’t like change and the longer one goes through life, the harder it becomes. It is stated in current psychology books that by the time a baby is three to four years old, their basic long term system is already in place when it comes to their Beliefs, Values and Emotions. So when people are asked to change or even when they determine that change is needed, it is very seldom an overnight switch from one behavior to the next.

 The mind and brain need to hear, see or feel something at least twenty one times before creating a trigger which allows further changes to the basic mind map. That is why you see weight loss programs, workout programs etc., requiring at least a three week time frame to start moving you in a new direction.

 Keep in mind that if you are one of those individuals that has applied the earlier cliché’ and expects a different result for the same action, Albert Einstein would beg to differ with you. He actually said that anyone repeating the same task with the same steps over and over again and expecting a different result should be classified as insane.

 Bottom line, In order for things to be different – we have to create real change and be responsible for change in our life. Change always starts internally and then expands into our outside world. Remember that thoughts become things and twenty one times later, we have set a trigger in motion that will allow more change to that specific area.

 In order for change to happen there are five things that have to align before we see and feel the result of our commitment to the process of change.

 The first criteria critical for the other four to follow is You must want to make the change. This is critical to understand, as all decision making is internal. No one can make decisions for you once you have reached the age of adulthood and I’ll go one step further and say that even kids beyond the age of reason know that they can make their own decisions. No one can make you do anything that you don’t want to happen. You may be in need of additional income, but until you make up your mind to start the process and are willing to commit the time necessary, it will not result in what you expected. This is where change starts. Without your internal voice moving you into a decision, the world can push, prod, and try to get you to make the decision, but ultimately your internal conversation will always bring you back to that state of homeostasis we spoke about earlier.

 Once you have made the decision to do something different, the next criteria is You must know how to make the change. Today this step is a lot easier to take care of, as we have an unlimited supply of information, called the Internet. At one time if you were looking for additional information on any subject, the library was the answer, as this is where all the books were stored with their reams of information. Today the Internet affords us the ability to search for anything and in the process, receive reams of websites and information on any given subject.

 You still have to go through the motions, but the point is made that information is available. Look at internet marketing. Today you can find many avenues of thought on any given subject: lead generation, websites, landing pages, blogs, etc. that will get you to criteria number three. I will make the point that even though the information is there for the taking and sharing, many people fall out at this step, as it requires time and effort.

 The next criteria is You must have the opportunity to make the change. I always make it a point when speaking to audiences that we have 86,400 opportunities per day to create positive change, That is the number of seconds in the day. In other words, every second there is an opportunity presenting itself to us. We just don’t look at time that way, but at the end of the day, opportunities abound. The problem in making them happen is a combination of the criteria we are covering. There are literally so many opportunities online today, that it would be physically impossible to list them all. Find one that makes sense to you and go through all the requested motions that are requested of you. Follow the game plan.

 One of the strongest criteria necessary to create change is number four; You must have the disposition to make change. This one was determined early on, as your disposition is closely tied to your attitude. Is your attitude positive or negative? Do you see a half filled clear glass as half full or half empty? It makes a huge difference, as the person seeing the glass as half full, more than likely is more positive than the one seeing the glass as half empty.

 We wired the basic foundation of how our attitude developed as we progressed through life in our earlier toddler years. I stated earlier that by the time we are three to four years old, we already have this important protocol in place. Hopefully you reading this text are one of the positive thinkers out there, but if not, this is an area that can be re-programmed through hard work and dedication.

 I have worked with professional sales people for most of my life and can tell you the huge difference in the thinking and results of the positive mindset versus the one that is continually griping about themselves, their lack of money, their inability to make friends, etc. Good sales people started out with a fairly balanced set of values and see optimism in many things in life. They will all tell you how much easier it is to get results when the other party sees them for who they are, positive individuals offering the sale, but also the support needed to drive the opportunity forward.

 Last, but not least, we have the final criteria for creating change in our life, You must have the willingness to do whatever it takes to make the change. This is where your discipline and commitment come into play. Without a clear path and a plan to an end result, you will fall prey to the old cliché’, “Fail to Plan, Plan to Fail.”

 Obstacles are part of the life plan. The Road of Life is not a straight road. It is filled with potholes, construction zones, detours and things to get in your way. Your attitude will play a big part in this, as it has to be positive enough to keep you on the path to success in whatever area you are working on. If obstacles present themselves, go around them, over them, through them. Don’t let any obstacle get in the way of your pursuit of success and happiness.

 It is clear that we have to utilize all five of these criteria in order to truly see the positive effects of change in our lives. Leave any of them out and you will have poor to no results. The power of the mind is misunderstood and without any training on how to re-program old files as I call them, we are left to wonder why things didn’t go the way we thought they would. Keep in mind the basics of what I have shared. It all starts within before it manifests itself on the outside.

 If you understood the term homeostasis, you now realize how hard it is to create positive change without a solid game plan and strategy. By nature we don’t like change.
In sales and marketing, where we are responsible for eliciting behavior from others, it is imperative to be the role model of a positive mindset. If we are not in that positive state, how can we expect the other side of the equation to listen and follow our direction.  Keep in mind that you seldom get a second chance to make a first impression. If they see you as less then positive, they are not listening to what you have to offer and in the process lose their focus and commitment.

 If you want anything in your life to be different, than change must occur.

 James Hobart, an industry leader in the Professional Beauty Industry for more than 40 years at every level, has certification in hypnotherapy. His insight and experience have helped many companies with their growth over the years. Today James is a proud member of the Six Figure Mentors. Contact James at 213-276-4588 or or visit his website:










































More Articles in Business and Marketing